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Animal Feed and Fodder- Plagued by Chronic Shortages
Currently, India faces a net deficit of 62.76 per cent for green...
India Food Brief -
The Path to Purchase is no longer linear
For long brands & their agencies have walked the Path to Purchase...
India Food Brief
Most Popular Discussions
Sreekumar
Cumin- Can India maintain a Monopoly
Despite being the dominant player in the world's cumin market, India's share of exports continues to drop. On the plus side, its ...
India Food Brief indiafoodbrief.com
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Sreekumar
The Importance of POP for Retailers today
The journey of the Indian retail from the kiranas led market to a sector where major players compete in an organized retail format has ...
India Food Brief indiafoodbrief.com
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Megha
Marketing to the Indian Consumer....Is One India Strategy a good strategy???
From Globalisation to Glocalisation was once a big step for the MNC's - but is Glocalisation good enough to reach the Indian Consumer ...
Sreekumar
Developing Shopper Marketing Playbooks- Three essential capabilities
A good place to start when thinking about the competencies agencies need to develop to compete successfully in the shopper marketing ...
India Food Brief indiafoodbrief.com
Developing Shopper Marketing Playbooks- Three essential capabilities (Premium) - Point of Purchase Developing Shopper Marketing Playbooks- Three es...
Sreekumar
Management of Organic Farming Practices and Small Farmers in India
The last two decades witnessed a significant sensitization of the global community on environmental conservation and safe and healthy ...
India Food Brief indiafoodbrief.com
Management of Organic Farming Practices and Small Farmers in India (Premium) - The Economic challenger Management of Organic Farming Practices and...
Bal Krishna
Government mulls selling wheat in open market - The Economic Times economictimes.indiatimes.com
The government,grappling with storage space, may sell more wheat in open market to vacate godowns for accommodating the fresh harvest.
Sreekumar
Betel Leaf- The Green Gold of India
The Indian betel leaves are in great demand in several countries of the world. Leaves worth about Rs 30-40 million are exported to ...
India Food Brief indiafoodbrief.com
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Priya
Advanced tech in food preservation with safety features labsaints.com
In a world driven by innovation, novel non-thermal food safety intervention technologies are gaining ground. While it’s a fact that such technologies are gaining popularity, it may be mentioned that ...
Sreekumar
The Google India Story
Google India has come a long way since setting up offices in the country in 2004. Despite post recession cynicism and sluggish growth of ...
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Priya
Is knowing too much about our food bad for our apettite? labsaints.com
Standing before a crowd of McDonald's Corp shareholders at its headquarters last spring, an unlikely investor prepared for battle. Paul Shapiro, a senior official of the Humane Society of the ...
Sreekumar
Out of Home Research- City wise breakup
Is the jinx still on when it comes to BEST advertising rights or is it a clear case of an over rated Property? The single and double ...
India Food Brief indiafoodbrief.com
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John
Sreekumar
Can advertising be great art?
Contributing Editor, TradeBriefs: Sreehari Nair
What makes great art? Michael Chapman, a prominent American cinematographer, put it ...
Priya
Traders defer protest against food service act labsaints.com
INDORE: To oppose the newly implemented Food Safety and Standards Act 2006, a number of traders staged protest at Sanjay Setu here in the city on Tuesday. In response to a bandh call by MP Food Products and Producers’ Association, almost all the shops selling food items remained closed for half-a-day. Traders termed the Central government Act as draconian and against the interests of the small tra
Priya
“Keep the Food Safety and Standards Act in abeyance” labsaints.com
The government should keep the Food Safety and Standards (FSS) Act in abeyance for three years so as to give time to frame rules that would not harm the domestic industry. In its present form, the FSS Act would favour only multinational companies and strike the death knell for the indigenous industry, said S. P. Jeyapragasam, president of Tamil Nadu Foodgrains Merchants Association, on Friday. Ad
Sreekumar
ICT Redefining the FMCG Business
The ICT spend in FMCG is going up and companies are focusing strongly on improving speed of decision making, accuracy of information, ...
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Sreekumar
Milk Processing Automation- Will Dairy Dare to Automate?
The sales of dairy products in India would double from the current Rs 2.6 trillion to about Rs 5.1 trillion by 2016. The situation ...
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Sreekumar
Do Rants Online Affect a Brand?
As people increasingly rely on user experience online more than ads to buy a product, do the negatives in social media marketing - like ...
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Priya
The Associated Chambers of Commerce and Industry of India’s (Assocham) Bihar Development Council and the Bihar Chamber of Commerce (BCC) organised a food processing investment summit in the state on Saturday. The objectives of the summit were to take food processing technology to the doorsteps of the farmers and to give them tips that would help them add value to their output and make their journe
Sreekumar
Marketing to Kids- A Special Report
India still needs a counter-balancing force from regulation, awareness and active consumer associations while marketing to kids. As the ...
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