Arun Nair

Current

Senior Manager - Marketing / Head - Web Initiatives at Mahindra Holidays and Resorts India Ltd.

Past

Independent Consultant at Independent Consultant
Manager - ITS and Internet Marketing at BenQ / Acer Peripherals
Systems Analyst at iSpan Technologies

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Education

Madurai Kamaraj University

Recommended

10 people have recommended Arun

Connections

406 connections

Industry

Online Media

Websites

Arun Nair’s Summary

I've been one of the early adopters of the Internet as a business and outreach medium, and been very effective at that. Recently, my efforts at leveraging the social media won the prestigious "Best Practise" award across the entire Mahindra & Mahindra group.

Arun Nair’s Specialties:

Marketing, Internet Strategy and Sales, Social Media

Arun Nair’s Experience

Senior Manager - Marketing / Head - Web Initiatives

Mahindra Holidays and Resorts India Ltd.

(Privately Held; Leisure, Travel & Tourism industry)

August 2007 — Present (2 years 5 months)

* Effectively utilize the website as an information, promotional and sales resource.
* Use the social media (blogs etc.) to manage customer perception, and improve corporate credibility.
* Manage Internet marketing campaigns, to improve brand visibility and drive-in quality leads. Drive down the cost-per-acquisition by using cost effective and measureable mediums.
Independent Consultant

Independent Consultant

(Internet industry)

July 2003 — July 2007 (4 years 1 month)

Played a key role in prototyping and content management for the intraweb (products division) of Sasken communication technologies, a leading telecommunications software company. Location: Bangalore.

Managed the website and Internet marketing (SEM, affiliate marketing and database management) for B&S House of Health, part of a $100 million UK group. Part of the strategic decision making of this unit. Location: Mumbai.

Successfully implemented the redesign, internet marketing strategy and creative content for Emerson Network Power India (subsidiary of a Fortune 500 company) website. Also launched a quarterly newsletter that was well received by the audience. Location: Mumbai
Manager - ITS and Internet Marketing

BenQ / Acer Peripherals

(Privately Held; Consumer Electronics industry)

September 2001 — June 2003 (1 year 10 months)

Managed the digital marketing, content management and website management for Acer Communications & Multimedia (a multi billion $ group). I was also a key resource of the marketing communications team, and regularly provided inputs which spanned across the company’s MarCom activities in India.

I played an important role in raising the profile of the website, in terms of the visibility and utility.

In lieu of my performance, I was chosen to additionally handle the responsibilities of Singapore and Dubai websites of the group.
Systems Analyst

iSpan Technologies

(Privately Held; Information Technology and Services industry)

June 1999 — August 2001 (2 years 3 months)

Involved in the requirements, analysis and design stages of web application projects. Additionally took on the role of updating the website for the parent company’s site.