Debaroon Gupta

XP Web/Mobile/Tablet Advertisement and Media Professional.

Location: Pune, Maharashtra, India (Pune Area, India)
Industry: Online Media

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Debaroon Gupta's Overview

Current

Senior Campaign Manager at Glam Media, Inc.

Past

AdOps Professional - Trafficking and Creative Services. at ZEDO Inc.
Executive - Online Ad Operations (AdNetworks) at Genisys Information Systems India Pvt. Ltd.

Education

Symbiosis Centre for Distance Learning
Bangalore University
St. Michael's School

Recommendations

4 people have recommended Debaroon

Connections

448 connections

Websites

Digital/Mobile Media and Advertisement Professional based in Pune (India) with around 3 years of experience in Advertisement domain specifically Advertisers and Publisher operations, Adnetworks and Revenue Optimization.

Specialties

Online Advertisement, Mobile Advertisement, Acute Campaign Management, Analytics

Senior Campaign Manager

Glam Media, Inc.

Privately Held; 201-500 employees; Online Media industry

October 2011 – Present (8 months) Pune Area, India

Glam Media, Inc. a privately held vertical media company with more than 2,500 lifestyle websites and blogs that provide an advertising platform for fashion-oriented brands. Glam Media is best known for Glam.com, a style website targeted at women. Glam Media proudly acquired Ning.com (the site which enables creating of social network like mini sites on almost any topic) in mid 2011 expanding its reach more on the WWW.
[Data Courtesy: Wikipedia and some personal input]

Responsible for:
. Campaign Management - setting up online/mobile advertiser campaigns and monitoring performance thoughout the lifetime of the campaign, making changes/optimizations accordingly to ensure proper delivery.
. Act as the point of contact for the Sales/Client for campaign performance queries and other issues.
. Assisting fellow CM's with troubleshooting issues and clarifications.
. Training new hires about Glam, its tools and the custom ad units.
. Troubleshooting trafficking, delivery and optimization issues.
. Troubleshoot ad creative issues impacting tracking, implementation or reporting.
. Working closely with several teams like Publisher Operations, Network Ops team to solve issues concerning Glam Ads.
. Using data management tools like Tableau, Ad-Juster for reporting and analytics purposes.
. Organizing and attending calls for campaign kick-off/clarifications, on an as-required or daily basis.
. Reporting of different metrics ranging from internal to project related.
. Supporting On-Call program to provide quality support, off-work-timing.

AdOps Professional - Trafficking and Creative Services.

ZEDO Inc.

Privately Held; 51-200 employees; Information Technology and Services industry

2011 – 2011 (less than a year) Mumbai Area, India

ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher's premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers' direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more.

Apart from keeping my surroundings light and hearty...
My responsibilities @ Zedo were:
// to Schedule online campaigns and implement various types of banners (gif, jpg, html, flash etc.) in Ad Management Systems.
// to Monitoring assigned advertising campaigns to ensure delivery.
// to Suggest best optimization techniques
// Creative testing
// to Troubleshoot malfunctioning creative, click-through URLs, action tracking, etc
// to Run report queries for advertisers and sales team.
// to Ensure campaigns are set up error-free and in an efficient manner
and
// to Train new hires about internet advertising domain and ad server functionalities.

Executive - Online Ad Operations (AdNetworks)

Genisys Information Systems India Pvt. Ltd.

Privately Held; 1001-5000 employees; Outsourcing/Offshoring industry

August 2009 – April 2011 (1 year 9 months) Bengaluru Area, India

A primarily Software solutions provider with an experienced and highly acclaimed Outsourcing front proficient in managing clients from different verticals like Content management, legal processes, email marketing end user support and Online AdOperations among others.

Responsibilities:
// Revenue generation and Optimization - Acute campaign optimization using effective techniques assuring right relevant ads to run in inventory resulting in revenue generation and growth.
// Administration of ads - QA'ing new ads in queue for compliance of network drawn guidelines.
// Publisher Mockups - mocking ads on different inventories showcasing enhanced visibility and best ROI.
// Hourly/BiHourly report generation on different data/parameters related to the tasks.
// Constant communication with CEO, Account Managers, Sales team for seamless information flow and better coordination,
among other responsibilities...