Dina Mehta

Current

• Managing Director at Mosoci
• Director at Explore Research & Consultancy

Past

• Research Director at IMRB International
• Research Director at IMRB, Bombay, India
• Research Director at IMRB

• Research Director at IMRB- PQR

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1 more...

Education

• University of Mumbai

Recommended

9 people have recommended Dina

Connections

381 connections

Industry

Market Research

Websites

• My Blog
• My Company

Dina Mehta’s Summary

As Managing Director of Mosoci, I lead our qualitative research and ethnography team and practice. I’ve spent over 20 years advising a global portfolio of clients including Nokia, MTV, Dell, Pitney Bowes, and Unilever. My projects have led me deep into rural markets, following trend-setting youth in urban settings, and digging deep into motivations and possible triggers across a wide range of demographic and psychographic groups. I work across both products and services and am driven to be at the forefront of technology trends research in India.

While personally a heavy user, I’m a keen observer of how people are interacting with digital tools and social media. I want to understand the impact it has on their lives, identities and on how they ‘consume’. As researcher, participant and advisor, I am also studying how technology is influencing and shaping the trajectory of India – both urban and rural; among youth and small businesses; web and mobile.

I’m known as one of India’s earliest bloggers, frequently on TV as a social media observer, and a friend and advisor to Global Voices Online. I’m a member of the Information Program Sub-Board at Open Society Institute and was a TEDFellows at TEDIndia 2009.

From 2003, I have contributed to building several communities on the internet, including Worldchanging, Tsunami Help, KatrinaHelp, SkypeJournal. I have presented papers and spoken at conferences around the world, including Reboot, EPIC, BlogHer, Microsoft Research’s Social Computing Summit, World Women’s Forum. Plus, been a lead facilitator at camps and workshops on engaging audiences online. I often get interviewed and have appeared on television and in print – CNN, BBC, The Guardian, Times of India, Outlook, India Today, Tehelka, DNA, CNN-IBN, NDTV.

I have a Master’s Degree in Sociology and a background in anthropology and psychology. I live in Mumbai, India. My personal blog is Conversations with Dina. (http://dinamehta.com)

Dina Mehta’s Specialties:

Qualitative Research, Ethnography, Learning Journeys, India, Youth, Social Software, Social Media, Digital Activism, Participatory Media, ICT4D

Dina Mehta’s Experience

• Managing Director

  Mosoci

  (Partnership; Marketing and Advertising industry)

  October 2007 — Present (2 years 6 months)

  http://mosoci.com/

• Director

  Explore Research & Consultancy

  (Market Research industry)

  November 1998 — Present (11 years 5 months)

  http://mosoci.com/ is the other company i have co-founded

• Research Director

  IMRB International

  (Privately Held; 501-1000 employees; Market Research industry)

  March 1989 — August 1998 (9 years 6 months)

• Research Director

  IMRB, Bombay, India

  (Market Research industry)

  1989 — 1998 (9 years )

• Research Director

  IMRB

  (Market Research industry)

  1989 — 1998 (9 years )

• Research Director

  IMRB- PQR

  (Market Research industry)

  1989 — 1998 (9 years )

Dina Mehta’s Education

• University of Mumbai

  MA , Sociology, Psychology, Anthropology

Additional Information

Dina Mehta’s Websites:

• My Blog
• My Company

Dina Mehta’s Interests:

social media, collaboration technologies, qualitative research, ethnography, india, youth, blogs, wikis, social networking services, VoIP, FOSS

Dina Mehta’s Groups:

Global Voices Online, Social Media Collective, AsiaSource2, BlogHer, Worldchanging, Open Society Institute

•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Ethnography Forum
•    Marketing & Communication Network
•    Qualitative Marketing Researchers and Professors
•    Friends of Forbes India

Dina Mehta’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch