Salil Lawande

Salil Lawande

Marketing Professional

Location
Bengaluru Area, India
Industry
Marketing and Advertising

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Salil Lawande's Overview

Current
  • Marketing Writer at IBM
Past
  • Team Lead | Project Manager at Independent Freelance Professional
  • Writer at Independent Freelance Professional
  • Editor at Independent Freelance Professional

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see all

Education
  • Kirloskar Institute of Advanced Management Studies
  • University of Mumbai
Recommendations

11 people have recommended Salil

Connections

500+ connections

Websites

Salil Lawande's Certifications

  • Fundamental Certification Program (FCP)

    • The Writers Block (TWB)

  • Film Appreciation Course Workshop

    • National Film Archive of India (NFAI)

  • Secrets of Photography Workshop

    • Better Photography Magazine

Salil Lawande's Education

Kirloskar Institute of Advanced Management Studies

Post Graduate Diploma in Management, Marketing & Operations

2005 – 2007

University of Mumbai

B.E, Automobile Engineering

2001 – 2004

Salil Lawande's Experience

Marketing Writer

IBM

Public Company; 10,001+ employees; IBM; Information Technology and Services industry

March 2011 – Present (1 year 3 months) Commerce @ Mantri, Bangalore

Marketing and Communications Professional with 3+ years of experience in writing, editing and web content development. Starting off as a lone rider in the web content generation market working on small projects slowly led to repeat orders and better client satisfaction and bigger projects. Transitioned from a sole writer to an editor and then slowly to a project manager managing medium and large-sized projects doing quality assessment, proofreading, and editing apart from client interfacing.

Experienced in handling small and medium teams and excel in collaborative work approaches that minimize work times and guarantee results and a high quality output.

Shifted to Technology space early this year and bagged the Excellence at Work award for Q2 in the month of July.

At IBM, I work as a marketing writer for Global Technology Services (GTS), Global Business Services (GBS) and the Software Group (SWG) business units. A broad overview of what I work on:
> Data sheets
> Client presentations
> Proposal inserts
> Blogs
> Solution briefs
> Sales kits
> Webpages
> Whitepapers
> Social Media content (Tweets, etc)
> SEO Optimization

I work along with Project Managers, Subject Matter Experts (SMEs) and Peers to align the content to IBM's Guidelines and style.

Capabilities (keywords): Marketing writing, copy editing, sales and marketing collateral, data sheet, solution brief, marketing communications; SEO writing; secondary research

Team Lead | Project Manager

Independent Freelance Professional

January 2010 – March 2011 (1 year 3 months)

> Handled a team of independent freelance content writers with focus on medium and large-sized content development projects.
> Average Project Timelines: Week, 4 weeks and 8 weeks.
> Roles Handled: Writing, Editing & Proofreading, Project Management and Client Service and Support and Coaching and Mentoring

Writer

Independent Freelance Professional

September 2009 – March 2011 (1 year 7 months)

> Worked on micro sized content writing projects with a California Based E - Commerce company.

Editor

Independent Freelance Professional

September 2009 – March 2011 (1 year 7 months)

> Took on editorial responsibilities for small and medium sized content writing projects for US based clients.

Company: Gogopay | Copywriting Consultant

Independent Freelance Professional

Public Company; 11-50 employees; Computer Software industry

January 2011 – February 2011 (2 months)

Worked on a client presentations for Gogopay as an Independent Freelance Professional (Copywriting Consultant).

Company: Webrmedia LLP | Web Copy Consultant

Webrmedia LLP

Privately Held; 1-10 employees; Internet industry

October 2010 – February 2011 (5 months) Telecommute

Developed web copy content for Webrmedia LLP's projects.

Business Development Consultant Delta Force Team

Oracle Corporation

Public Company; 10,001+ employees; ORCL; Information Technology and Services industry

November 2008 – April 2009 (6 months)

I was a part of the Delta Force team comprising of 30 members handpicked from the Enterprise and National Database teams handling the East and West regions. The profile comprised of finding opportunities and leads in tight time frames of 6 weeks each for Oracle Corporation in the North American Markets. The programs and campaigns were based on Database and Database Security Options in the Technology stack of Oracle Products.

Leads and Opportunities were generated through extensive calling across accounts in the North American region comprising of Oracle Installed Base Customers.

Furthermore, case studies of opportunities were designed in coordination with Technical Sales Consultant, Business Advisers with a Whiteboarding process followed by Oracle to assess quality of opportunities found.

Business Development Consultant

Oracle Corporation

Public Company; 10,001+ employees; ORCL; Information Technology and Services industry

May 2007 – April 2009 (2 years)

Identifying Opportunities for the North American Markets

Summer Internship

Go Airlines India Pvt Ltd

Privately Held; 501-1000 employees; Airlines/Aviation industry

March 2006 – May 2006 (3 months)

Project: Dealer Tracking and Management

Salil Lawande's Honors and Awards

  • Outstanding Team Award for Q2 2011

    IBM India Pvt. Ltd
    • July 2011

  • Excellence at Work Award for Q2 2011

    IBM India Pvt. Ltd
    • July 2011

Salil Lawande's Courses

  • Post Graduate Diploma in Management, Marketing & Operations

    Kirloskar Institute of Advanced Management Studies

    • Business Communication
    • Production and Operations Management
    • Research Methodology
    • Marketing Management
    • Environment Management
    • Sales and Distribution Management
    • Brand Management
    • Marketing Research
    • Supply Chain Management
    • Marketing Research
    • Knowledge Management
    • New Product Management
    • Project Management

Salil Lawande's Publications

  • An Apple a Day

    • People and Management
    • January 20, 2011
    Authors: Salil Lawande

    Leadership Profile on Steve Jobs

  • Drum Rolls

    • Daily News and Analysis (DNA) - Bangalore Edition
    • March 1, 2009
    Authors: Salil Lawande

    Short Story

  • A Momentary Lapse of Reason (Original Title: Yeradu/"Two")

    • Daily News and Analysis (DNA) - Bangalore Edition
    • January 4, 2009
    Authors: Salil Lawande

    Short Story

Salil Lawande's Languages

  • English

    (Full professional proficiency)

  • Hindi

    (Professional working proficiency)

  • Konkani

    (Native or bilingual proficiency)

  • Marathi

    (Native or bilingual proficiency)

  • Kannada

    (Elementary proficiency)

  • Bengali

    (Elementary proficiency)

Salil Lawande's Summary

Current Job Profile?
> Marketing Writer

In?
> Marketing & Communications

At?
> International Business Machines (IBM)

Since?
> March 2011 - Present

Total working experience?
> May 2007 - Present (4 years 10 months)

Work with?
> Project Managers
> Copyeditors
> Subject Matter Experts (SME)

Working Style?
> Creative – Disruptive – Collaborative

Interests?
> Writing
> Photography
> Design
> Travel
> Adventure
> Cycling
> Social Media

All information stated above is accurate to the best of my knowledge.

Last updated | 27th February 2012

Specialties

> Writing & Editing
> Marketing Writing
> Technical Writing
> Editing & Proofreading
> Online reputation management
> Online presence management
> Social Media Marketing
> Blogging & Content Management (CMS) Platforms
> Wordpress.com

Salil Lawande's Additional Information

Websites:

Contact Salil for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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