Parveen Verma

Current

Freelance Design Consultant at studio 6t9 - Coming Soon

Past

Creative Lead at Isango!
Lead ( Web Graphic Designer) at Annik Technology Services Pvt. Ltd.
Jr. Team Lead at Calibrated Interactive Studios

Sr. Graphic Designer at Zed-Axis

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Education

Maharshi Dayanand University

Recommended

10 people have recommended Parveen

Connections

153 connections

Industry

Information Technology and Services

Parveen Verma’s Summary

Decisive, action-oriented and result-focused professional offering over 8 years of experience in the Design agencies and IT industry.

Expert in preparing/designing wireframes, prototypes, design strategies, guidelines and guiding/mentoring team of UX/UI designers and developers to ensure qualitative delivery of final product/application for B2B and B2C e-commerce websites, educational portals, start-ups and top of the line brands/companies like isango, Vatika Group, SiRF Technology, Schoogo, Meritnation, Nokia, Samsung, GSK, 8PM Royale using latest UX/UI techniques, web20 trends, Adobe Applications and wireframing tools like Axure, Microsoft Visio.

Worked with leading companies following best in breed e-commerce retail practices, across India and internationally.

Expertise in strategizing and implementing best user behavior practices.

Parveen Verma’s Specialties:

Language
HTML/XHTML, CSS, understanding of AJAX Libraries

Application/Tool
Adobe Photoshop, Adobe Illustrator, Adobe Premier, Adobe Flash, Adobe Dreamweaver, Adobe Fireworks, Microsoft Office, AXURE, MS Visio

Operating System
Microsoft Windows 9x, XP, Vista

Parveen Verma’s Experience

Freelance Design Consultant

studio 6t9 - Coming Soon

(Information Technology and Services industry)

April 2009 — Present (9 months)

Projects Executed as a Freelancer:

1. Vatika Group – www.vatikagroup.com Domain – Real Estate

Role:
I played a key role in vatikagroup.com’s redesign as a design consultant to codesign.in (One of India’s young and vibrant design houses located in Gurgaon). I was responsible for creating storyboards, wireframes and photoshop layouts for their entire offerings in real estate market.

Tools used: Illustrator, Axure, Photoshop

2. Schoogo – www.schoogo.com Domain – Education

Role:
I played an important role in bringing schoogo.com to life. I worked very closely with schoogo’s founder Mukesh Jain (previously worked at education.com as Director of Product Management) to understand the project requirement, demographic, target audience from design point of view. I created storyboards, wireframes and photoshop layouts for the entire project along with brand guidelines and identity (logo). Further I extended my services to their UI and development team to make sure project gets the shape it was required to get into.

Tools used: Illustrator, Axure, Photoshop

3. LifeLine – Prototype URL: http://61.246.5.221:8081/lifeline for www.sirf.com Domain – Social media

Role:
I played an important role in designing LifeLine online application for SiRF technologies India. I worked very closely with Mayank Awasthi (Director, Software Engineering), Melanie Skelchy (Technical Marketing Manager) to understand the project requirement, demographic, target audience from design point of view. I created storyboards, wireframes and photoshop layouts for the entire project along with brand guidelines and identity (logo). Further I extended my services to their UI and development team to make sure project gets the shape it was required to get into.

Tools used: Illustrator, Axure, Photoshop
Screencasts : www.coroflot.com/meezee/lifelinegps
Creative Lead

Isango!

(Privately Held; Leisure, Travel & Tourism industry)

November 2006 — April 2009 (2 years 6 months)

I played a key role in the isango.com redesign and usability flow architecture. My role is also to mentor more junior designers and being a key member of the management team developing the brief and solution from the beginning. I was working within the ongoing branding initiative and in conjunction with outside marketing and internal teams to create an innovative web presence that has put isango.com in the best of travel web sites in the world. I also lead the design iniative for sites like ryanair, yahoo, kelkoo, hertz, accor hotels, Qantas, orbitz and many more who travel partners for isango!'s tours offerings. I lead the ongoing visual and information design direction and participate in usability studies and the analysis of site statistics.

isango! has been awarded "RISING TRAVEL BRAND 2009" by Travolution awards 2009 and also was the finalist as "Best Media Program" and "Best Agent Site".
Lead ( Web Graphic Designer)

Annik Technology Services Pvt. Ltd.

(Privately Held; 201-500 employees; Market Research industry)

February 2006 — November 2006 (10 months)
Jr. Team Lead

Calibrated Interactive Studios

(Privately Held; 51-200 employees; Information Services industry)

May 2005 — February 2006 (10 months)
Sr. Graphic Designer

Zed-Axis

(Privately Held; Information Technology and Services industry)

January 2003 — April 2005 (2 years 4 months)