
PPC Search Account Manager / SEM / Online Advertising Professional
Ahmadābād Area, India

PPC Search Account Manager / SEM / Online Advertising Professional
Ahmadābād Area, India
Internet marketing professional with very good capacity to generate trade leads by various means like PPC Advertising, search engine optimization, updating online presence of the company, selling via trade portals, visiting and participating in trade fairs, catalogue display etc.
Google Adwords, Yahoo Sponsored Search, MSN Adcenter and MIVA Pay-Per-Click Ads PPC Landing Page analyzing, A/B Testing, Google Analytics, Search Engine Optimization, Search Engine Marketing, Search Engine Advertising, Pay per Click, Online Retail, Web strategy, Blogging
(Glass, Ceramics & Concrete industry)
2006 — Present (3 years )
Looking after international marketing activities of the ceramic tiles products. I have used PPC marketing for getting valuable inquiries. I have also drastically redused Cost per conversion/Click of most of the keywords. Skills I developed... * Keyword database development * Running online marketing campaign * Analyzing user behavior and effects of web marketing * Onsite optimization - cross page linking, editing * Writing and optimizing copy that is both ‘human’ and ‘machine’ readable * Offsite optimization - building relationships with link partners * Writing monthly reports for all web marketing activities * Email marketing
(Glass, Ceramics & Concrete industry)
July 2008 — August 2008 (2 months)
Introducing company's large range of products to international buyers through various means such as Internet, Direct mails, PPC Advertising, etc. Increasing the export sales of the group.
(Glass, Ceramics & Concrete industry)
August 2007 — July 2008 (1 year )
Internet marketing of ceramic tiles products of the company. Have optimized the company's websites for vitrified tiles. Also used PPC advertising for getting export inquiries.
(Privately Held; 1001-5000 employees; Building Materials industry)
July 2006 — August 2007 (1 year 2 months)
I was looking after international marketing activities of the company.
Post Graduate in International Trade , International Marketing, e-commerce, International trade , 2005 — 2006
The program aimed at preparing qualified and skilled global business professionals, thereby strengthening the Country’s effort for promoting international business.
B.Sc. , Biotechnology , 2000 — 2003
The course aimed at teaching various aspects and latest developments of Biotechnology, Molecular Biology, Bioinformatics and Genetics
Google Adwords, Yahoo Sponsored Search, MSN Adcenter, Miva, SEO, Search Engine Optimalization, SEM, Search Engine Marketing, Google, Paid search, Internet technologies, Internet Commerce, Online Retail, Pay Per Click, PPC, Internet Business