
Logo Designer, Photographer, Creative Head +3000 LION
India

Logo Designer, Photographer, Creative Head +3000 LION
India
Shifting base every two years - the effects of being an Army Officer's daughter. Unforgettable school days from The Army Public School, Dhaula Kuan, New Delhi. From a regular B.Com. to an interesting MBA in IT & Systems from SCMHRD, Pune to a one-year stint as Management Consultant. Bashing on regardless into the creative space by setting up a design studio by the name 'aside' [ www.aside.in & www.aside.in/blog ] delivering graphic design, logo & identity design services to clients from all over the globe.
Naina is a freelancer. A huge proponent of the power of the Internet. Logo design is a passion - with a goal to be the best logo designer on the planet. The obsession for travel is helped immensely by the freelancing lifestyle. Picture perfect - a Moleskine sketchbook & pencil designing a logo for the latest software startup in the States, while sitting in a Snake Boat, navigating one of the waterways in Kerala.
Naina can also be found on Facebook : http://www.facebook.com/nainaredhu
Logo & identity design, Branding, Print design, Web design, Photography, Blogging, Online Networking
(Graphic Design industry)
October 2004 — Present (5 years 3 months)
aside Brands aspires to be the best logo design studio on the planet. Services include logo design and branding [ naming, tagline ].
(Privately Held; 51-200 employees; Design industry)
January 2006 — July 2006 (7 months)
As head of the creative services division, I was responsible for setting up the team [ hiring graphic designers ], deploying resources, client-side interaction as well as contributing creative guidelines. The new business division for creative services was being launched from scratch and includes graphic design - [ brochure design, corporate identity, flyer design and outdoor signage and hoarding design etc. ] - for corporate as well as other industry sectors in India.
Comart has been the leader in India for pre-press activities and we are now expanding to include a premedia portfolio - photography, design, digital asset management alongwith pre-press and printing. Comart now intends to be a "one-source" for client who need premedia services in Indian and abroad.
(Privately Held; 1-10 employees; Management Consulting industry)
July 2005 — December 2005 (6 months)
Naina was managing the Mumbai office of Optimus with her Primary Workgroups being: Innovation, Information, Marketing. She was also handling the creative function.
(Privately Held; 11-50 employees; Design industry)
March 2005 — June 2005 (4 months)
Worked as a graphic designer, web designer and corporate identity designer [ logo designer ] and helped create the online identity of Amieo. Also delivered in the areas of Corporate Identity, Product Identity, Creative Visualization and Graphic Design. This was a consultant/contract position.
(Sole Proprietorship; Online Media industry)
July 2004 — June 2005 (1 year )
Management, maintainence and updation the ThinkSmart Innovation Yellow Pages. Responsibilities included website design and maintenance, Client communication, Listings update and coordination and Marketing as a Graphic Designer and Web Designer.
(Sole Proprietorship; Management Consulting industry)
July 2004 — January 2005 (7 months)
Responsible for InnovationNetwork, Asia Operations.
(Partnership; 1-10 employees; Management Consulting industry)
May 2003 — April 2004 (1 year )
Organizational Diagnostics, Innovation, Industry Research, Idea Management, Financial Analysis, Value Chain Re-Architecture, Business Process Re-Engineering
(Public Company; 501-1000 employees; Management Consulting industry)
May 2002 — June 2002 (2 months)
(Privately Held; 11-50 employees; Staffing and Recruiting industry)
April 2002 — June 2002 (3 months)
Researched Appreciative Enquiry to improve organization morale. Also conducted other exercises for organizational diagnostics.
PGDM/MBA , Information Technology & Systems and Marketing , 2001 — 2003
B.Com. , Business Administration , June 1997 — June 2000
1991 — 1997
Branding, Logo design, Identity design, graphic for print & web, photography, travel, blogging, reading books from the Epic Fantasy genre, Foreign language films