Nimesh Shah

Current

• Head Maven at Windchimes Communications Pvt Ltd

Past

• Sr. Brand Manager at Marico Ltd.
• Area Sales Manager at Britannia Industries

Education

• Narsee Monjee Institute of Management Studies
• Sydenham College of Commerce & Economics
• St. Stanislaus High School

Recommended

14 people have recommended Nimesh

Connections

500+ connections

Industry

Online Media

Nimesh Shah’s Summary

I have worked with Indian FMCG companies in the field of sales and marketing straight after B-School. All these years in these companies have exposed me to several facets of corporate life - Charting business roadmaps, Team building, Communication development and Financial controls.

I realised that now was the right time to charter out on my own and dawn an entrepreneur's hat. This led to the start up of Windchimes communications - a social media specializing agency. The key objective being understanding the brand / corporate objective and suitably advicing and implementing social media strategy for the same

Nimesh Shah’s Experience

• Head Maven

  Windchimes Communications Pvt Ltd

  (Public Relations and Communications industry)

  July 2008 — Present (1 year 6 months)

  Windchimes communications is a firm specializing in the sphere of social media. We believe that in current times for brands to grow, they will have to collaborate with their consumers. They will have to listen to what their consumers are saying and participate actively in their discussions. They will have to speak with them and engage them in a dialogue that is both - value adding for the consumer and commercially beneficial for the brand. Our company helps corporates / brands reach out to their consumers via online and mobile platform in most optimal manner

• Sr. Brand Manager

  Marico Ltd.

  (Public Company; 1001-5000 employees; Consumer Goods industry)

  February 2005 — July 2008 (3 years 6 months)

  From May 2007 to date - Sr. Brand Manager on hair care portfolio -involved more with brand development aspect
  
   Concept Testing – Developed & tested concepts on hair crème and hair oils
  
   Packaging Development – Involved with development of primary and secondary packaging that were unique to Marico
  
   Consumer Understanding - Initiated primary level research like BASES & detailed Qualitative research during pre launch of products
  
   Brand Proposition – Developed core brand proposition and national communication strategy for launch of new products in test markets
  
  
  From Feb 2005 to April 2007 - Brand Manager on Saffola
  
   Brand Architecture – Co-created brand architecture for all variants of Saffola under the mother brand.
  
   Communication & Media strategy – Was associated with several insightful communications. Devised exhaustive media plans and award winning innovations
  
   Brand Financials – Responsible for top line and bottom line of Saffola oils and salt

• Area Sales Manager

  Britannia Industries

  (Public Company; Consumer Goods industry)

  June 2001 — February 2005 (3 years 9 months)

  The company is primarily in the foods business with interests in bakery and dairy categories. As an Area Sales Manager, I have done my sales stints in Gujarat, Tamil Nadu and Mumbai Metro.
  
   Forecasting sales trend for the next fiscal and co-coordinating with Marketing Team for launch of new brands in the market
  
   Budgeting Sales Promotion spends for the year
  
   Immediate responsibility of increasing distribution related infrastructure
  
   Leading a team of sales representatives and distributors in each territory as part of growth expansion

Additional Information

Nimesh Shah’s Interests:

Traveling (Backpacking), Football, Trekking, Writing, Conversations over cup of strong black tea

Nimesh Shah’s Honors:

At Windchimes:
 Being awarded the 'Successful and Outstanding Blogger' award for Windchimes Blog

 Articles on Social Media featured in DMI magazine based out of UK

At Marico:
 Won Asia Pacific Effie for work done on Saffola in 2006-07

 Won 2 Effies; Silver in 2005-06 and Bronze in 2006-07 while working on Saffola

 Won 4 Emvies for the year 2005-06 for innovative media use

 Won award at AAAI for the most creative advertising for Saffola in 2005-06

 Was voted Most Trusted Brand by consumers for two consecutive years in a poll conducted by Reader’s Digest – 2005 & 2006

 Won internal Marico awards on Best advertising and Best Marketing Innovation in 2005-06 and again in for Best advertising in 2006-07

Nimesh Shah’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• getting back in touch