Suresh Babu

Current

Web Marketing Manager, Bangalore, India at TRX technologies pvt Ltd
Internet Marketing/SEO/Social Media/Search Marketing at GravityFree. A Smart Business Web Agency

Past

Project Manager,SEO-Sarasota Florida at The Fox Internet Marketing Solutions,Bradenton,Florida
Search Engine Analyst (SEO) Florida at The Fox internet Marketing Solutions,Bradenton,Florida
Search Analyst at Webtivity Designs,Florida

Asst Garde Manger at Royal Caribbean International
Pantry Man at Carnival Cruise Lines
Lecturer at RVS College of Arts and Science
Lecturer-Hotel Mgmt and Catering Science at Sankara College of Arts and Science

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Education

Indian Institute of Management, Bangalore
Indian Institute of Management, Calcutta
Annamalai University

Annamalai University
Bharathiar University
St Antony's Coonoor,The Nilgiris

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3 more...

Recommended

20 people have recommended Suresh

Connections

500+ connections

Industry

Marketing and Advertising

Suresh Babu’s Summary

Web Marketing Manager for Vayama.com. Online Web Marketing,Ecommerce, Social Media Marketing for Vayama Bangalore, India

* Working in Travel SEO, Social Media Marketing, Web Marketing, Analytics. Worked in Sarasota, Florida in Ecommerce website SEO management, Health Care, Real Estate, Educational, Government, Chamber of Commerce.

Recent Success:
* Ran a successful online marketing campaign with an increase of 150 % in sales for Online Travel Website during Memorial Day Weekend

* Working experience in Google Analytics, Google Web Master Tools, Advanced Web Rankings, Word Tracker, SpyFu, Google Adwords

* Started my recent professional career as a Search Engine Specialist in 2003 in Bradenton, Sarasota,Florida

* Currently Web Marketing Manager, Internet Marketing Specialist, Search Marketer, Speaker, Project Manager, Blogger, Podcaster, Social Media Marketer.

Latest Professional SEO Success:
* Ecommerce, SEO/SEM/SMM specialist for Travel, Health, Real Estate websites. SEO, Internet Marketing Specialist. Sarasota, Florida. Internet Marketing/Analytics.

* SEO Success includes High Rankings for Major Online Ecommerce Sites Conklyns Florist, Phoenix Flower Shops, GravityFree.

* Assisting in the development of business cases inclusive of revenue projections
* Implement, track and analyze acquisition and testing campaigns to optimize revenue and profitability.
* Create Custom seasonal landing page campaigns based on Seasonal occasional and location based

Not too ago:
* Project Manager, Fox Internet Marketing - An Advertising Agency for over 20 years in Bradenton,Florida.
* Responsibilities includes planning and executing daily SEO, Web design,development and research process. Overall responsibility for the successful planning and execution of web based projects.
* Researches and maintains organic Search Engine Optimization process and search marketing campaigns for over 20 dynamic websites.

Suresh Babu’s Specialties:

SEO, ECommerce Marketing
Search Engine Analytics
Search Engine Marketing
Blogging, Podcasting
Universal Search SEO
ECommerce Site Optimization
Landing Page Optimization
Social Media Optimization
Formulas for landing pages and SEO process

Suresh Babu’s Experience

Web Marketing Manager, Bangalore, India

TRX technologies pvt Ltd

(Public Company; TRXI; Information Technology and Services industry)

May 2008 — Present (1 year 8 months)

* Developing Brand Strategy, Website traffic growth and statistics systems
* Plan, strategize, implement and give directions to direct reports on ethical search engine optimization, social media optimization techniques
* Responsible for content creation ideas and optimization techniques including Press Release optimization.
* Document, present, plan,and strategize latest SEO best practices and web marketing strategies
* Responsible for additional content optimization strategies including Universal search optimization, location based optimization, image optimization, videos, products, blogs, podcasts etc.
* Establishing web marketing best practices, standards and processes, Department Process Mapping
Creating and developing multiple keyword variances for landing pages, templates, directions on creating and optimizing landing pages
* Using Web Metrics Strategically and Interpretation of Data for better decision Making
*Copyright. Content acquisition. Fair use. Trademarks and domain names
Internet Marketing/SEO/Social Media/Search Marketing

GravityFree. A Smart Business Web Agency

(Privately Held; Internet industry)

April 2007 — Present (2 years 9 months)

Web Marketing and SEO Success includes High Rankings for Major Online Ecommerce Sites.
SEO campaigns include more than 40 % increase in Sales.
Help measure and analyze the success or failure of the strategies and tactics. Based on that analysis, pulling out key, actionable insights to improve results. Web
Working experience in Webmaster Tools, Google Analytics, Website Optimizer, Advanced Web Rankings, Wordze, Wordtracker
Worked with a team of International experts, developing search engine optimization strategies, establishing client side relationships with marketing, development to manage projects that translated strategies into live tactics.
Worked with clients in media,Travel.Ecommerce, education, real estate, health care, non profits, chamber of commerce. Served as a Board of Directors in three of the Local Chamber of Commerce, Florida

t
Project Manager,SEO-Sarasota Florida

The Fox Internet Marketing Solutions,Bradenton,Florida

(Privately Held; 11-50 employees; Marketing and Advertising industry)

April 2006 — March 2007 (1 year )

The Fox Internet Marketing Solutions is a division of Fox Advertising Agency in Bradenton,Florida for over 20 years specializing in Offline and online Marketing.

My Role and Responsibilites:
Project Manager

- Online Marketing, SEO
- Responsible for High Rankings SERP
- Bradenton CCRA, Bradenton Housing Authority
- Head of the Internet Marketing Division
- Blogger, podcaster
- Speaker at Sarasota Chamber of Commerce
- Speaker- Manatee Chamber of Commerce
Search Engine Analyst (SEO) Florida

The Fox internet Marketing Solutions,Bradenton,Florida

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 2005 — March 2006 (11 months)

My Role and Responsibilites:
- Started the Internet Marketing Division with over 6 people
- Online Marketing for Inhouse.
- High Rankings for existing clients
- Succesful Online Marketing campaign for client including: CCRA, Womens Resource Center, Sarasota,Florida.
. Helped set up Blog and Podcasting for the Local Manatee Chamber of Commerce and Sarasota Chamber of Commerce
.
Search Analyst

Webtivity Designs,Florida

(Partnership; 11-50 employees; Computer Software industry)

March 2004 — May 2005 (1 year 3 months)

Webtivity Design Solutions: A Web design Company in Bradenton Florida.

My role:
Search Engine Analyst
Asst Garde Manger

Royal Caribbean International

(Public Company; Leisure, Travel & Tourism industry)

July 2001 — February 2002 (8 months)
Pantry Man

Carnival Cruise Lines

(Public Company; CCL; Leisure, Travel & Tourism industry)

August 1999 — July 2001 (2 years )
Lecturer

RVS College of Arts and Science

(Public Company; 201-500 employees; Education Management industry)

April 1999 — December 1999 (9 months)

Lecturer for Hotel Management and Catering Science- Food Production.
Practical Instructions for Students Bachelor of Science in in Hotel Management and catering science
Lecturer-Hotel Mgmt and Catering Science

Sankara College of Arts and Science

(Privately Held; 51-200 employees; Education Management industry)

June 1996 — March 1999 (2 years 10 months)

Lecturer

Suresh Babu’s Education

Indian Institute of Management, Bangalore

Executive MBA, IIMB - EGMP , Executive General Management Program (EGMP 13) , 2009 — 2009

FUNCTIONAL KNOWLEDGE

Accounting and Finance
• Analysis of Financial Statements
• Cost Management
• Project Appraisal
• Financial Markets and Financing Decision
• Working Capital Management and Financing

Operations Management
• Supply Chain Management
• Operations Planning and Control
• Total Quality Management
• Project Management
• Technology Management
• New Product Development
• Operations Strategy

Marketing
• Marketing Orientation
• Marketing Strategy Development
• Managing Brand Equity
• Marketing Research
• Consumer and Organizational Buying Behavior
• Segmentation, Targeting and Positioning
• Market Entry
• Product – Brand Decisions
• Pricing Decisions
• Holistic Relationship Marketing

Human Resources Management

• Human Resources Planning
• Recruitment and Induction
• Training and Development
• Performance Management
• Career Planning
• Compensation & Rewards System
• Employee engagement

Activities and Societies:

Executive MBA focus:
• Finance
• Micro, Macro Economics
• Business Statistics
• Business Law, Government & Society
• General Commercial Knowledge
• OB and HR
• Corporate Finance
• Operations Management
• Information Systems Management
• Innovation and Technology
• International Business
• Ethics and Governance
• Information Systems Management
• Operations Management
• Management Accounting
• Resource Optimization
• Organization Structure
• Marketing
• Corporate Strategy
Indian Institute of Management, Calcutta

Strategic Management. APSM , Advanced Program in Strategy Management (APSM) , 2009 — 2009

1. Simulating wars
2. Institutions and Power
3. Identifying institutional voids and generate businesses with non-linear profit potential
4. Understanding competition
5. Strategic challenge in new marketing approaches:
6. Customization, individuated business solutions and the new consumer sovereignty
7. Electronic marketplaces, auctions, intermediation, commodity exchanges and trading platforms
8. Property Rights and strategies in knowledge businesses:Regulation, law and strategy
9. Understanding evolving financial and risk markets
10. Strategizing in a network: Exploring modes of cooperation
11. Merger and Acquisitions
12. Leadership and Transformation

Activities and Societies:

Strategic Management
Case Studies
Annamalai University

PG Diploma in Personnel Management , Personnel Management , 1998 — 1999
Annamalai University

PG Diploma in Toursim Management , Toursim Management , 1997 — 1998
Bharathiar University

B.sc , Hotel Management and Catering Science , 1993 — 1996

RVS College of Arts and Science, Sulur, Coimbatore

Activities and Societies:

RVS College of Arts and Science, Sulur, Coimbatore
St Antony's Coonoor,The Nilgiris

arts , Arts , 1988 — 1991

Additional Information

Suresh Babu’s Interests:

Blogging, Podcasting, Indian Food and Cooking, Sky Diving, SEO, Social Media Marketing, Search Marketing, Web 3.0

Suresh Babu’s Groups:

Small Business Council Board of Director - Sarasota Chamber of Commerce,Sarasota Florida
Technology Committee Liasion for Sarasota Chamber of Commerce
Technology Commitee Member, Manatee Chamber, Florida
Speaker- Search Marketing - Sarasota County Technical Institute
Speaker- Search Marketing - Sarasota Chamber Of Commerce
Manatee Chamber of Commerce
Long Boat key Chamber of Commerce
Manatee Community College
YPG Sarasota Chamber, Florida
YPG Manatee Chamber

Judge for Sarasota Chamber - Young Professional Of year Award- 2006
Judge for Cultural Organization of the Year - 2007
Internet Chair - Suncoast Advertising Federation, Sarasota, Florida

Search Engine Details. SEO The Nilgiris, India
Specializing in SEO for Hotels in The Nilgiris, Internet Marketing for Hotels in Ooty