Creative Director (Copy) - Advertising & Interactive at United Media Services (UMS), Oman
Oman
- Current
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- Creative Director (Copy) - Advertising & Interactive at United Media Services (UMS), Oman
- Past
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- Creative Partner at Rediffusion Y&R
- Creative Director at Stark Communications, Bangalore
- Copy Head at United Media Services, Oman
- Creative Group Head at Stark Communications, Bangalore
- Group Head (Copy) at The Creative Group (TCG), Bangalore
- Education
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- Bangalore University
- St. Mary's, Thiruvalla
- New Indian School
- Recommended
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4 people have recommended Shanty - Connections
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46
connections
- Industry
- Marketing and Advertising
- Websites
Shanty Mathew’s Summary
In today's world, nothing is static.
Business. Culture. Science. Technology. Even what we perceive as 'change' is evolving. And evolving fast.
In advertising, staying ahead of the curve demands an intellectual capacity to continuously learn and reinvent oneself. It needs a mind-set that can effortlessly let-go of long-held points-of-view. And it requires an ability to instinctively look at any challenge from multiple perspectives.
After 12 years in Advertising and Marketing, these are I believe the only 'Rules' worth keeping:
- Put the brand's interest foremost
- To motivate a team, inspire them
- Always remain outside the proverbial box considering the big picture
- Harness the 360-degree potential in every idea
- Don't just ride the latest communication wave, try and create it
- Hone your instincts to pick up views, nuances and trends - especially among young people
- Observe and learn from everyone around
Shanty Mathew’s Specialties:
Brand Image Management; Brand Identity Creation / Regeneration; Communications Strategy; Promotional Marketing; Network, Social & New Media Marketing; Advertising Copywriting, Customised Content Generation, and Delivery Architecture for Diverse Media.
Shanty Mathew’s Experience
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Creative Director (Copy) - Advertising & Interactive
United Media Services (UMS), Oman
(Marketing and Advertising industry)
November 2009 — Present (2 months)
Key Responsibilities:
- Position UMS as a leading provider of creative solutions in Marketing & Advertising
- Leverage digital tools to deliver highly-focused Marketing & Advertising solutions, and to identify possible revenue streams
Key Objective:
- To generate Case Studies in Marketing & Advertising effectiveness in the Oman market
Key Accounts:
- Bank Muscat
- Shell Oman
- Bahar Detergent (SuperBrand Oman)
- Delicio
- Toyota
- Lexus
- Pizza Hut -
Creative Partner
Rediffusion Y&R
(Marketing and Advertising industry)
March 2008 — November 2009 (1 year 9 months)
Key Responsibilities:
- Head a team that was part of the award-sweeping Agency of the Year in 2007.
- Mentor the young and effervescent creative team.
- Earn the confidence of the branch's top accounts.
- Strengthen the delivery of 360-degree creatives.
- Build on the agency's lofty creative legacy.
Key Accounts:
- ING LIfe Insurance
- Airtel (Largest Mobile Operator in India)
- Bagpiper Whiskey (India's Largest & World's Third Largest Selling Spirit)
- Bangalore Royal Challengers (Indian Premier League Team)
- Romanov (Largest Selling Vodka Brand in India)
- Pressto (Leading Global Dry Cleaning Chain) -
Creative Director
Stark Communications, Bangalore
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2007 — March 2008 (8 months)
Key Responsibilites:
- Identifying and implementing a robust differentiator for the agency
- Developing a strong 'creative' credential for the agency
- Mentoring the creative team members
- Supervising the creation of effective brand communication concepts
- Writing, and supervising all creative elements
Key Accounts:
- Karnataka Tourism
- Shoba Developers
- Restolex Sleep Systems
- Anu Solar -
Copy Head
United Media Services, Oman
(Public Company; 51-200 employees; Marketing and Advertising industry)
April 2005 — August 2007 (2 years 5 months)
My role included,
- Creating brand communication concepts
- Writing and supervising communication content
- Leading and mentoring the copy team
- Helping develop a distinctive creative ‘culture’ for UMS
- Collaborating with the account planning and management teams on new account pitches
The major accounts I handled were,
- Oman Air
- Oman Mobile
- GMC
- Lexus
- Toyota
- Suzuki
- HSBC
- Pizza Hut
- Shell Oman
- Caffe Vergnano, Muscat
- Salalah Free Zone
- Bahar Detergent -
Creative Group Head
Stark Communications, Bangalore
(Marketing and Advertising industry)
2003 — 2005 (2 years )
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Group Head (Copy)
The Creative Group (TCG), Bangalore
(Marketing and Advertising industry)
1999 — 2003 (4 years )
Additional Information
Shanty Mathew’s Websites:
Shanty Mathew’s Interests:
Internet, reading, music, TV, and (real world) socialising.
Shanty Mathew’s Groups:
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Advertising Professionals -
Conspiracy to Change Advertising -
Creative Intensive Network - For All Advertising Creatives -
Brand Managers
Shanty Mathew’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
