
Senior Consulting Associate at Genesis Burson-Marsteller
Delhi Area, India

Senior Consulting Associate at Genesis Burson-Marsteller
Delhi Area, India
Marketing communications professional with specialization in public relations and experience in other marketing related areas like promotions, sponsorships, direct consumer outreach and event management.
Experience in varied sectors including media and entertainment, fashion/lifestyle and retail, hospitality and FMCG.
(Public Company; WPPGY; Public Relations and Communications industry)
October 2009 — Present (3 months)
Responsible for successful planning and execution of creative, strategically focused public relations programmes (media and non-media), specially designed to enable the client brands capture the collective imagination of their target audience.
Work areas: Broadcast/Entertainment/Media, Lifestyle/Fashion, Consumer/FMCG/Food Retail
(Public Relations and Communications industry)
April 2008 — September 2009 (1 year 6 months)
(Public Relations and Communications industry)
April 2007 — March 2008 (1 year )
(Public Relations and Communications industry)
January 2006 — March 2007 (1 year 3 months)
(Privately Held; 501-1000 employees; Hospitality industry)
June 2003 — December 2005 (2 years 7 months)
Responsible for marketing communications activities including media relations, promotions, sponsorships, advertising and communication for the firm’s various business units including Habitat World at India Habitat Centre, Chor Bizarre chain of restaurants, Habitat Film Club, Old World Academy, Old World Culture and Hotel Broadway
PGDBA , Marketing , 2005 — 2007
Bachelor of Science , Hospitality and Hotel Administration , 2000 — 2003
Cinema, Books, Writing
WPPED CREAM AWARDS 2009: Led National Geographic Channel’s Mission Navy campaign that won in the Public Relations category – a first for BM Asia Pacific. Received an Honourable Mention at the Asia Pacific PR Awards 2009 for the same campaign. The campaign also represented Genesis B-M at the Cannes Advertising Festival 2009, PR Lions
The Gabbys 2007-08 (Genesis B-M's annual excellence awards) – Awarded the Circle of Excellence award for consistently exceeding expectations on performance and service quality. Winner of the Campaign of the Year award under the Brand Reputation Management (Project) category for National Geographic Channel’s ‘My Brilliant Brain’ series
The Gabbys 2006-07 – Awarded certificates of merit for excellence in client servicing and being a finalist for the Campaign of the Year under Brand Reputation Management (Retainer) for the National Geographic Channel campaign and Brand Reputation Management (Project) for adidas’ stylist outreach campaign