tanushree banerjee
Business Development Manager at Buchanan Group
- Location
- India
- Industry
- Marketing and Advertising
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tanushree banerjee's Overview
- Current
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- Business Development Manager at Buchanan Group
- Marketing Associate at Driptech
- Past
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- Associate Producer at CNBC AWAAZ
- Education
-
- Indian Institute of Management, Calcutta
- Media and Managment School
- Chhatrapati Shahu Ji Maharaj University
-
Chhatrapati Shahu Ji Maharaj University
-
IIM Kolkata
-
IIM Kolkata
-
ISB&M Pune
-
ISB&M Pune
- Connections
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241 connections
tanushree banerjee's Summary
- Attract , Influence and convince three different category of customers (Institutions , dealers and farmers)through various marketing materials and activities
- Creating , developing and standardizing basic branding for the company and then plan for future .
- Handling creative’s
- Developing video films for the company
- Managing ATL activities from scratch to end .
- Managing BTL like exhibitions , farmer meetings .
- Keeping track of each marketing activity to understand and outline the prospective target customers
-Standardize brand communication within employees .
-Increase visility of the brand .
-Recruiting to build a team
-Training sales officer to represent the company .
- Have handled award winning show Awaaz Entrepreneur - The show is - of the SMES, for the SMES but not by SMEs because I am working on it and I am not an SME, though would like to be one in future
. The Show has won the News and television award for the BEST BUSINESS FEATURE SHOW 2010-11. This has been one of my greatest achievments ever .
- I also finished Executive Program in Sales and Marketing from IIM Calcutta's.Waiting for the certificates .
Specialties
-•Handling team
•Co-ordinating
•Reacting to critical situations based on priority
•Introducing the organization/ with new prospective according to the target audience .
•Writing scripts for feature shows
•All pre-production work and post-production, including conceptualization, planning and scripting.
•Voice over’s and camera presence as Piece to camera
tanushree banerjee's Experience
Business Development Manager
Buchanan Group
Privately Held; 51-200 employees; Marketing and Advertising industry
January 2013 – Present (6 months) Mumbai
Buchanan Group
Buchanan Group are the creators and global experts of a concept called 3rd Party Advertising.3rd party advertising means giving credibility to your product and brand which ultimately helps you achieve your sales target , to know more , mail me at tanushreefinal@gmail.com
Responsibilities
- To proactively build and manage a portfolio of key FMCG customers.
- To continuously educate new customers as to the benefits of leveraging the Buchanan Group brands.
- To have regular communication with all customer contacts nationally.
- To re-actively and proactively provide proposals and scripts, both written and verbal, that meets the needs of customers.
- To be able to develop and use presentations to successfully educate and sell to Customers.
Marketing Associate
Driptech
Privately Held; 51-200 employees; Renewables & Environment industry
August 2011 – Present (1 year 11 months)
Associate Producer
CNBC AWAAZ
November 2006 – August 2011 (4 years 10 months)
Have been fortunate enough to meet various kinds of Entrepreneurs from different sectors with different experiences, and all thanks to the show that I handle Awaaz Entrepreneur. From ideation to scripting, shooting, and editing this show allows a proper balance of understanding business entities with creative intelligence. At times I also feel this is a very good opportunity to understand how an entrepreneur should work in various sectors and also what is a complete no for various ventures. Guess this has been a nurturing experience of understanding entrepreneurship in totality, getting to meets them, peep into their thought process, and visualize the steps of success. Truly at times I feel I have walked the lives of many of these entrepreneurs featured for the show
tanushree banerjee's Skills & Expertise
tanushree banerjee's Education
Indian Institute of Management, Calcutta
Executive Program, Sales and Marketing
2010 – 2011
Grade: A
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Media and Managment School
PGPMM, Journalism * broadcast
2004 – 2006
- Have done a short film on eunuchs which included shooting scripting , editing and voicing it
Chhatrapati Shahu Ji Maharaj University
Bachelor of Science, Botany & Chemistry
Chhatrapati Shahu Ji Maharaj University
Bachelor of Science, Botany & Chemistry
IIM Kolkata
program, sales and marketing
IIM Kolkata
program, sales and marketing
ISB&M Pune
Post Graduate Program, Media Management - Specializing in Broad cast and Journalism
ISB&M Pune
Post Graduate Program, Media Management - Specializing in Broad cast and Journalism
tanushree banerjee's Additional Information
Contact tanushree for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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